It makes sense to reveal and consider some strategies of innovations in relation to the extent of their validity and correspondence to the objective logic of innovation regularities: directive, competitive, " self-sufficient”, alternative, "cosmetic”, "rational” or "problem-oriented”.
Directive strategy stems from the fact that innovations are initiated by higher control instances and turned to the subordinate ones in the form of the directives, subjected to the obligatory fulfillment.
Competitive strategy orients innovators upon the mutual results, successes and impel them to make "better than others” or at least "not worse than others”.
Self-sufficient strategy means that innovations are introduced for innovations. In other words, innovations act as end in itself. Good everything that is new is a motto of supporters of this innovation strategy.
Alternative strategy is directed to the introduction of such innovations, which should differ from the experience of the past or from the doings of contemporaries. "Swings of the pendulum” from one last point to the opposite one are inherent in the alternative approach.
"Cosmetic”strategy is aimed at small insignificant innovations on the retention of traditional essence of object in consideration.
"Rаtional” or problem-oriented strategy is directed to solve the originated problems or problems in origination. In this case innovation is not an end in itself, but a means of solving problems and conditions of effective functioning of a system (personality, organization, society).
This typology of innovation strategies is considered and discussed in the context of phenomenological sociology.