It is of use to consider innovation as a process, which a lot of people and organizations participate in. Their interests and activities are often in non-conformity with each other or even mutually exclusive. It is shown that the psychology of non-introduction is being formed by the impacts of interests. Severe as such a situation might seem there are always social groups that are interested in its conservation because they are accustomed and accreted with it. They are directly or indirectly apt to counteract changes that are undesirable to them.
It is generally observed that the transition to innovation has not sociologically provided. Even the most perspective innovation stands little chance of success if the decision concerning the former is made without taking into account the interests of those it affects and those who realize it. The sensation of oneself as object of manipulations causes alarm to innovations. Negative attention to innovation is caused by anxiety that human’s skill and experience will lose their significance.
It should be said that there are more deep social-cultural roots of innovation passivity:
While taking into consideration the features of innovation culture, sociological aspects of innovation strategy in current Russia are discussed.
- A traditional social and economical structure of Russian life did not demand intensive innovations. Humans accustomed to manage with something that they had at their disposal.
- As a rule, innovations were initiated "from above”. Most people had nothing to do than to accept them as something unalterable.
- Various innovations change each other on the surface of people life; they did not penetrate into the deepness of the latter. Everything remained without changes.