Innovations and Reproductions in Cultures and Societies
(IRICS) Vienna, 9 - 11 december 2005

<< Reproduktionen und Innovationen in Sprache und Kommunikation verschiedener Sprachkulturen
<< Reproduction and Innovation in Language and Communication in different Language Cultures

Asymmetry in action - The sociolinguistics of lexical change in Austrian German

Rudolf Muhr (Universität Graz, Research Centre Austrian German, Austria)



This paper presents data about recent changes in the lexicon of Austrian German. Ever since the introduction of satellite TV in Austria and the conquest of child’s room by the new media (audio-cassettes, CDs, DVDs etc.) an acceleration of lexical loans from German German can be observed. The primary linguistic input of many young children and teenagers is German German by watching children’s TV and films made or dubbed in Germany and listening to audio-cassettes recorded with German actors using a distinctly German German lexicon and pronunciation.

It is interesting to note that the adoption of German German forms is not uniform but dependant on many different factors. The data which we collected show that class, place of residence (urban vs. non-urban) linguistic attitudes towards the native norms and the quest for social upwards mobility are the most thriving forces whether imported forms are adopted or not.

Innovationen und Reproduktionen in Kulturen und Gesellschaften (IRICS) Wien, 9. bis 11. Dezember 2005

WEBDESIGN: Peter R. Horn 2005-10-12