Innovations and Reproductions in Cultures and Societies
(IRICS) Vienna, 9 - 11 december 2005

<< Regionen und transnationale Prozesse

Relationship between dentist and patient in Austria and Hungary

Veronika Pólay (German Departement, Dániel Berzsenyi College, Hungary)



Since the appearence of the new medium - the internet - we are confronted with new types of texts. The homepages of different firms or private persons can be read by anyone. The purpose of these business pages is the same: to invite the reader to buy something. In order to have an effect on them, the authors of the pages have to choose a very simple text.

The presentation aims at showing the different characteristics of Hungarian and Austrian - German-speaking - homepages of dentists to illustrate the different partner relationships between dentist and patient in these cultures. I would like to analyse the texts from the point of view of pragmatic. The objective of this study is to find answers to questions like: how the dentist speaks to the patient, what knowledge-background is accepted about him, etc.

Innovationen und Reproduktionen in Kulturen und Gesellschaften (IRICS) Wien, 9. bis 11. Dezember 2005

WEBDESIGN: Peter R. Horn 2005-09-16