Since the appearence of the new medium - the internet - we are confronted with new types of texts. The homepages of different firms or private persons can be read by anyone. The purpose of these business pages is the same: to invite the reader to buy something. In order to have an effect on them, the authors of the pages have to choose a very simple text.
The presentation aims at showing the different characteristics of Hungarian and Austrian - German-speaking - homepages of dentists to illustrate the different partner relationships between dentist and patient in these cultures. I would like to analyse the texts from the point of view of pragmatic. The objective of this study is to find answers to questions like: how the dentist speaks to the patient, what knowledge-background is accepted about him, etc.