Innovations and Reproductions in Cultures and Societies
(IRICS) Vienna, 9 - 11 december 2005

<< Gesellschaftliche Reproduktion und kulturelle Innovation. Aus semiotischer Sicht / Social Reproduction and Cultural Innovation. From a Semiotic Point of View

Visual Signs: Vectors of Shaping Reality

Marius Velica ("Lower Danube" University of Galati)



One may say, and not without reason, that a multitude of readers means a multitude of interpretations. Nevertheless, as long as the readers belong to the same cultural and linguistic community they would use approximately the same decoding mechanism based on years of cultural conditioning and would react in a similar manner to certain culturally bound symbols. The media specialists know this fact and they are constantly speculating on this principle in an attempt to make the reader sympathize with their views upon the significance of reality. These specialists employ various codes in their making of a newspaper by means of which they are mapping the reality for us offering a substitute of reality that we are supposed to accept as being the real thing. Becoming aware of such codes is both inherently fascinating and intellectually empowering. We learn from semiotics that we live in a world of signs and we have no way of understanding anything except through signs and the codes into which they are organized.

Innovationen und Reproduktionen in Kulturen und Gesellschaften (IRICS) Wien, 9. bis 11. Dezember 2005

WEBDESIGN: Peter R. Horn 2005-10-09