The Unifying Aspects of Cultures

SECTION:

Post-industrial Civilization and Culture

Andrey V. Tupitsyn (Orel, Russia)
The metaphysical propositions about strategic marketing

The trends of the development of strategic marketing approaches and methods are considered. The usage of metaphysical propositions concerning the interaction of material, spiritual and ideal beginnings in economic theory and practice, on the whole, and in business-planning, in particular is shown. The negative influence of recreational industry, advertising activity, ?nd new information technologies (Internet, SMS-chats, etc.) production is revealed. The role and place of state as social manager, personality oriented civil society, including mass media, market economy in development of the rules for the formation of economic environment, effective and favorable for people, in context of post-industrial civilization are discussed.

THE UNIFYING ASPECTS OF CULTURES