The Unifying Aspects of Cultures

SECTION:

Die Seidenstraße - Verbindungsnetz zwischen östlichen und westlichen Kulturen

Olufemi Awodeyi (Nigeria)
Bridging the Digital Gap: Challenge to African Media

Although the origin of the phrase "the digital divide" is not known, the debates around the issue have signified the necessity for African media to produce quality information which illustrates the issues and views of Africans from within their own communities through broad policy agenda on how it can realistically adopt and adapt the new technologies to work for its development in sustainable ways.The digital divide refers to the divide between those who have access to Information and Communications Technology (ICT's), such as the Internet, and those who do not. In short the haves and the have-nots. Paralleled with the rapid growth of technology is the growth of those who do not have access to it.

Today, new Media in Africa stands at the foothills of an exciting new era. With a great demand for the innovation and advancement of information technologies and telecommunications throughout the world, the media in Africa appears to have an exciting future to look forward to. Nevertheless, we cannot overlook the fact that a vast divide exists between the Africa's standpoint and the technological advancements of the First World. Nor can we lose sight of the fact that in order to sustain the future of the media in Africa; we need to transform the way we operate as the media. It is not surprising that Africa exhibits the worst elements of the digital divide in its multi-dimensional aspects. This is because Africa has also the highest levels of poverty and underdevelopment globally. It is also the least developed in terms of infrastructure.

The aim of this paper is to show that with Internet technology growing so rapidly there is no longer a digital divide but a gap. This paper also intends to stress the need for Africans to focus on content as opposed to agonizing over infrastructural needs. Although Africa needs technological advancements for the advancement of communications technology, it would be made redundant if the information presented were irrelevant. The quality of content on the Internet is far more important than the way its purpose or presentation.

Lastly, the development of infrastructure is not the only problem facing the African community; responsibility and skill are needed for this equipment in order to make the advances in ICT relevant.

THE UNIFYING ASPECTS OF CULTURES

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