ABSTRACT:
The requirement for creative knowledge building, creative teamwork, and creative design has increased in all areas of society. The question of how creative actions and thoughts are generated and can be mastered has become a highly discussed topic in the Western world. Innovation and creativity have become per se positive values. This paper approaches such issues from semiotic and socio-psychological points of view, namely creativity is considered making use of the concept of bodymind as developed by Merrell challenging the Cartesian dichotomy - the human is seen as a whole. Creativity thus emerges from the bodymind through ones instincts and feelings, which cannot be separated from other cognitions. We also argue for the social aspect of creativity enquiring the impact of society on the cognitive activity of individual. The interplay of individual and society in creative activity has been a bedeviling puzzle for social scientists. We claim that the Peircean notion of mediation could provide an effective framework for approaching the subject. - This work wants to make a contribution for the understanding of the mechanisms, which are involved in creativity, and as such in the shaping of the presence and the future.
